Internet Marketing

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Squeeze Page Elements - Knowing What Goes Where

 

Squeeze Page ElementsFor any internet marketer, there is nothing more essential to the formula than the squeeze page. This is the point where your potential clients have the potential to get that first glimpse of your product and to opt-in to be on your email contact list. This first step toward effective list building really is where the online marketing process starts, and it also should be the moment at which you get the attention of your prospects.

In order to make this work, however, you need to make sure that you have a good grasp of what the most important squeeze page elements are. This means that you need to think about what you are putting on your page and where you are putting these elements.

The first of the important squeeze page elements is what goes at the top of the page. This seems to be the logical place to start since this is most likely where your prospects first will look. Many people choose to have a double heading. For instance, at the top of the page, you might want to write in a bright color an urgent message that will make your potential client understand that you can help him or her now. Below this top, more urgent message you might want to have a catchy headline that helps your prospects to understand exactly how you can help them. You might also want to include a picture of yourself, as well as your signature, this way your prospects can understand that they are dealing with a real person.

When it comes to squeeze page elements, it also is important that you are able to get the interest of your prospects with tangible objects. In other words, if you are a marketer, you probably are selling some kind of product. It really can help you to have a picture of the product you are selling. It might even be a good idea to give samples or freebies to your interested prospects. This can be a material good you mail to them or it can be an online offering, such as an e-book. Of course the most important thing is to get the email addresses of your prospects, so you need to make sure that your email capture or subscription option is clear and available and in good working order.

You only have one chance to get your prospects to become clients, so make sure that you have your squeeze page elements in good shape right away. Here are some guidelines:

  • Powerful Headline, eye catching headline and sub headline
  • Use bullet points to list all the “easy-to-remember” benefits of your offer
  • Attractive graphics that are relevant and personalized
  • Clear opt-in option
  • Not too much text, but just enough clear, easy to read text.
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